In 2012, Forbes magazine named "data scientist" the sexiest job of the 21st century stating that the advance of big data shows no signs of slowing down. Nearly a decade later, data collection is everywhere. From smart watches and thermostats to irrigation systems and crypto currency, artificial intelligence and machine learning have grown exponentially. These new innovations and advancements in technology impact nearly every facet of our personal and professional lives, but none of this would be possible without one thing - data.

Without question, data is the key ingredient to fueling these types of innovative endeavors. However, unorganized, uncurated, and poor-quality data offers little to no insights and provides analytical results that can't be trusted. How are you going to ensure that your data is both fit for purpose and fit for use in today's rapidly changing business and mission landscape? Remember, data is king, but you must help it reign.